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Advantage analysis

Advantage analysis

Unified Howell brand identity and VI image, assist in store selection and field visits, provide design schemes according to store location and area, provide design orders for samples, guide store decoration and construction, install samples for the first time, and design and create the soft environment of the exhibition hall by soft decoration designers.

Brand support

Cooperate with CCTV network and more than 30 portals and vertical websites to carry out brand communication and other in-depth promotion such as event promotion and public welfare promotion.

Training support

Before opening, I went to Howell Home Company training base for comprehensive and multi-level systematic training, which made professional knowledge, communication skills, management ability and personnel quality improve rapidly.

Management operations support

The preparation of the organization structure of joining partners, the development of job responsibilities and behavior standards, the development of work processes, the output of management systems such as salary system, assessment and reward and punishment system.

Area protection

The implementation of regional protection, exclusive franchise, there is a strict mechanism to prevent and control channeling.

Conditions for joining

Howell company authorizes the brand and provides products, and is fully invested by the franchised partners to set up and operate the franchised stores, with independent accounting and self-financing. Accept the management and supervision of Howell company in terms of image and operation

Qualification requirement

1. Deeply understand and agree with Howell's business philosophy, corporate culture and business model;

2, with strong marketing management and market operation ability, can set up excellent operation management team;

3, with legal personality or legal business qualifications;

4, meet the minimum investment and store construction requirements, with the target city matching financial strength;

5. Good and extensive local social relations and industry resources are preferred.

6. Personnel allocation and professional quality:

    (1) The person in charge should have the following qualities:

        ① Have a strong enterprising spirit, have a certain management ability, operation ability, have the ability of sustainable development;

        ② Have a certain financial strength;

        ③ Have a certain cultural foundation;

        ④ Any investment has a certain risk, and the risk and income of the investment cabinet industry can have a correct understanding;

    (2) The quality of monopoly support personnel:

        ① Designer: at least one, college degree or above, understand AUTOCAD,3DMAX, and mechanical drawing, bring the original graduation certificate when studying in the company, training results meet the requirements of the company, allowed to work, otherwise the designer will be replaced.

        ② Sales staff: at least one, high school education or above, good image, good at communicating with customers.

        ③ Installation personnel: at least one, junior high school education or above, with certain communication skills, carpentry foundation.


Store requirement

The store should be located in the local main building materials distribution center or large and medium-sized building materials city, it can also be a building materials street; If you choose to enter a building materials street, you must choose a storefront with an independent door, and the storefront in the building materials city should try to choose a location adjacent to the main channel or around the elevator.

Franchise process

01

Preliminary negotiation

02

Company selection

03

Store confirmation

04

Company review

05

Intention to apply

06

Market inspection

07

Intention to sign

08

Sign cooperation

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